Should You Hire A SEO Expert For Your Website?

Hiring a search engine optimization (SEO) expert to help your website rank better on the search engine results pages (SERPs) is almost always worth the investment. When consumers search for a business like yours on Google, they will typically click on the first result and then keep going down until they find exactly what they wanted. The closer you are to the top; the better chance you have of capturing consumer’s attention.

Save Time

SEO is not especially difficult, but it is time-consuming for the average business owner. Creating link-worthy content, handling all the technical SEO tasks and performing keyword research go much faster for people who do these tasks every day. SEO professionals stay on top of the best practices recommended by search engines as well, something that you probably do not have time to do if you intent on growing your business.

Technical Aspects

If you are uncertain how to enhance your website’s load speed, adjust your site so that it is compatible with mobile devices or how to create an XML sitemap, hire an SEO expert to handle these tasks. Technical SEO covers a broad range of topics that allow a search engine’s spiders to crawl your site and index the content; therefore, it is essential that it be done correctly.

Keyword Research

SEO is all about selecting the right keywords that will bring targeted traffic and then optimizing your website for these keywords. With informational keywords, you can attract consumers who are seeking information, while transactional keywords imply intent to a purchase goods or services. A competent SEO expert will find the ideal commercial intent keywords without too much competition, giving your website a fair chance of ranking near the top of the SERPs.

Obtain More Leads

The website in the top position in the search results gets nearly one-third of all clicks, while it is steadily downhill from there. Granted, there is only one top spot, however, SEO is the only way to garner any one of the first 10 spots that will bring you free leads. Competition is fierce; it takes every trick in the book to earn one of the coveted top spots.

Long Term Results

SEO isn’t a quick fix for a website with little or no traffic; search engine marketing might be a useful interim tool until your website starts seeing increased organic traffic. The good news is that SEO produces long-term results that will ultimately save you money since you will not need to spend as much on digital advertising if you are getting free traffic from Google.

Budgets are tight, however, if you are doing the work in-house and failing to move up in the search results, it is time to invest in professional help. After all, your website, which probably represents a significant investment in your business, will not attract customers on its own. Expert SEO services will make your website more visible to potential customers, which should result in increased sales.

Hearing Loss Is Lost Forever If You Do Not Protect Your Right To Hear

Human beings are well-known for abusing a good thing. One of our valuable gifts we abuse is our hearing. We think nothing of attending noisy concerts, rallies, demonstrations, theaters, sports events, night clubs, and the list goes on . . .


It is reported that hearing loss in the recent years has exceeded projections. The World Health Organization estimates that over 360 million people worldwide are suffering from hearing loss and that number is expected to continue to rise every year.


What Are A Few of the Major Causes of Hearing Loss?

It does not take a genius to figure out that loud, excessive noise is the number one cause of hearing loss, but what is considered loud noise to our hearing system? Not “a” loud noise, but consistent loud noise. Our ears are subjected to loud noise every day, but consistent hammering, blasting, yelling, screaming, drilling, banging, etc. over time will destroy the hair follicles in the ears.


There are three main areas of our ear

The outer ear – The middle ear – And the inner ear


The outer and inner areas protect the eardrum. The sounds we hear are transferred in the inner ear to vibrations. The hair follicles play an important part of our hearing system. At this point the vibrations become impulses sent to the brain and are instantly translated into the individual sounds we hear, such as music, running water, chewing sounds, voices, and so on. Loud noises damage the nerve endings and destroy the receivers of sound and noise. The hair follicles lay down and no longer protect the inner ear and receive sound signals. This damage is permanent – it will not get better if you stay away from concerts, sports events, or screaming crowds. It is gone forever!


The hearing system is fragile and should be treated as such. A good rule of thumb in testing if sounds are too loud for your hearing system is to make a visual judgment of when you need to raise your voice to hear over the surrounding sounds. If you are talking to someone 2’ feet away from you, and you need to raise your voice to be heard . . . The sound is too loud.


Replace Ear Plugs When . . .

What Are The 5 Most Common Reasons for Protecting Our Ears?

  • When ear plugs have lost their shape and are worn.
  • When ear plugs become rigid.
  • Ears become sore from repeatedly wearing the same set of ear plugs. Old and worn ear plugs can cause ear infections and sores, advancing to hearing loss.


Wear Ear Plugs!

  • Noise Reduction – Excessive noise in general at concerts, festivals, sporting events, and clubs. So get the best ear plugs to cancel noise and protect your hearing.
  • Tinnitus – A ringing in one or both ears. Tinnitus is caused by exposure to loud noises. Causing hearing loss and sensitivity to sound. Tinnitus can also cause ear infections, ear trauma Meniere’s disease and other more serious illnesses.
  • Speakers – Sitting, dancing or talking too close to speakers and sound pressure levels are too high cause hearing loss, and in many cases, it is not a temporary, but a gradual loss of hearing from excessive sound pressure.
  • Occupational – Concert, festival, sporting events, musicians, and others must wear ear plugs when working these events for protection from hearing loss.
  • Microphones – Microphones project different ear threatening sounds than speakers and general noisy crowds.

The Sure-Fire Ways of Getting More Instagram Followers

Invent The Kind of Content That Everyone Will Love


When it comes to gaining more free Instagram followers, making sure that you are coming up with the kind of content that everyone will love. This is something that will probably seem like an obvious thing to some people, but this happens to be one of the most forgotten steps in the process. You will want to look at all of your customer’s Instagrams and see what they love to see on Instagram, and also see what type of themes speak out to them, and then you will want to fill your Instagram with the images that fit in with the most popular images that your customers like. Remember, you are trying to get your customer’s attention, so try to be exactly what they want.



Make sure to Make Posts a Regular Daily Goal


Like being successful with any other social media, everyone should realize that they should be making regular posts daily, the more posts made, the better. Even though 10 posts a day is a great amount, just at least make sure to post once a day. Maybe start off by posting once a day, then the next day post twice, then the third day three times and so on. However, you must remember that you have to space your postings apart. At least 30 minutes between posts is a must. This way, you don’t look like spam. However, you must find a way to be consistent with your posts, so that your customer base is able to know that they can count on you for being reliable. Remember, success starts with what you do, and making daily goals for yourself will end up helping out in the long run.



Make Sure That Your Bio on Instagram Has a Call to Action That is Amazing!


The bio that you have written for your Instagram is very important to your success. The best way for you to make sure that you have a bio that everyone on Instagram will take something from, is to have a great call to action. A good call to action is where an individual will tell their readers to do something, not in a threatening way or forceful way, but in a good way. For this, you should use no more than 150 characters. Make sure to be simple and also have no nonsense in it. Make sure that your bio offers your customers something that they will love and remember, you only get one bio, so make sure that your bio is the best that it can be. Also make sure that you are targeting your specific audience in your bio, and try not to be spammy in your bio, meaning don’t over sell.



Make Use of Hashtags


Even though you might think, only teens use hashtags so they can tell people about their #feelings, that is not all hashtags are used for. These are actually a very great way for the type of customers you want looking at your content to see your content. By adding hashtags with keywords that fit what you are trying to do, you are able to direct the traffic that is coming to your instagram. So make sure to use them every time you make a post, but also make sure to not overuse the hashtag. If you overuse it, people might find your post annoying or spammy if you do. So try to pick out one or two specific keywords that will be in every post.

What Is the Future of Music Streaming?

Make no mistake about it: streaming music is the future. CD sales have been on the decline for quite some time and the way we obtain and consume musical content has been gravitating toward streaming for quite some time now.

More and more mobile providers are acquiring and launching their own streaming and free mp3 download services with some even offering streaming as a free, data independent add-on. As this trend continues to gain momentum, streaming will soon have the same seamless feel of having a full library of downloads the listener can access anytime.

With that kind of portability, popularity is sure to increase and with that heightened popularity comes a whole new window of opportunity for various industries to benefit. So how industries and individuals handle the shift? Let’s have a look.

Business Development

There are definite questions about the profitability of a standalone streaming service, however, companies like Apple and Google are quickly putting questions of whether streaming music services can tip and maintain a profit to rest.

There are, however, a few lingering concerns that any company who wants a significant share of the success of streaming will want to address. With the emergence of a large number of new streaming services projected to arrive on the scene within the next few years, even power players like Apple will find themselves pressed to stay on the cutting edge of streaming trends. This means developing features sets that will entice new customers to adopt the service and also keep long-time customers from looking in other places for fresh content.


As companies develop streaming services the question of what tech features will be welcomed and desired by the current market is an important consideration. New companies will have to work hard to come up with ways to set themselves apart from their competitors. That means developing a user-friendly, feature-rich UI that offers a variety of both free and premium add-ons to enhance the experience of the service on an individual-user level.

Artists and Industry Professionals

From the industry perspective, artists and labels will have to decide which streaming service partnerships will deliver royalties accurately, efficiently, and – most important – quickly. There are currently a number of companies (including Kobalt, MediaNet, and others) developing software-based payment systems for accurate royalty disbursement. These new systems will streamline the distribution of royalties per pre-determined metrics agreed upon between the artist/label and the streaming service.

Delivering An Immersive User Experience

As new technologies are developed and exciting new innovations make their way into the mainstream, one thing is clear: streaming is set to change everything about how we experience music.

The future of streaming music will deliver a truly immersive, multi-sensory experience for the user. Much like the advent of music videos, streaming services will eventually introduce even more impressive dimensions to the experience of music. It is predicted that features like interactive live concerts (aided in part by virtual reality and like emerging technologies) will become the norm, although the advent of those kinds of innovations are likely still years away.